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Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-
Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/flip-the-coin
Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-
Mullick et al. (2020a, November 02). Designing innovations differently in the digital environment. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/designing-innovations-differently-in-the-digital-environment
Chamaria, V. (2020a, November 02). Searching for new equilibrium in a post-Covid world. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/searching-for-new-equilibrium-in-a-post-covid-world
Saxena, Pai and Bhargav (2018a, November 11). Breaking the blue ocean barriers. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/breaking-the-blue-ocean-barriers
Dumrongbhalasitr, T. (2017a, December 04). Shifting customer engagement in the multichannel retail era. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/shifting-customer-engagement-in-the-multichannel-retail-era
Consky, Payne and Draper (2015a, October 01). Hooked on shopping. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/hooked-on-shopping-8575
Consky, Payne and Draper (2015a, June 15). Hooked on shopping. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/hooked-on-shopping